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About the American Advertising Awards

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The American Advertising Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising both in local competitions and nationwide. The American Advertising Awards are sponsored by the American Advertising Federation and represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the country. There are now about 30,000 total entries.

The American Advertising Awards are unique among all advertising creative competitions. It is the only competition that includes three rigorous levels of judging. The Desert Cities competition is one of about 200 local competitions throughout the nation. Entries are first judged at a local level. Local winners then advance to 15 district competitions. Finally, district winners advance to the national finals. Awards are given to winners at all three levels of the competition: locally, district wide and nationally.

Gold winners from the Desert Cities professional competition will automatically move on to the district competition. Silver winners may choose to move to the district competition if the entrant pays the district entry fee.Gold winners from the district competition move on to compete in the national final to compete against the best work from throughout the nation.